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16 Mar

Epic Car Advertising Wars

by Sophia Ong In: News - 0 Comment

Mercedes, BMW and Audi are three leading luxury German car manufacturers in the world. They are known for their rivalry in technology and ads, however, their rivalry has escalated to a new level. Other than them other very high-end luxury and sports car companies also took a jibe on each other through their advertising creativity.

It all started with a billboard in Los Angeles, California.

bmwaudiwars1-500x434_76e2a9a7-1cef-48a5-8dc8-2c4d1139be24

Left- Audi : Your Move BMW                                                     Right- BMW : Checkmate

 

audi-ad03

Audi : Time to check your luxury badge, it may have expired

 

BMW took this ad war altogether to the international levels when it created a massive billboard that was erected alongside the Audi of Hong Kong dealership. The ad features a new 5-Series.

BMW took this ad war altogether to the international levels when it created a massive billboard that was erected alongside the Audi of Hong Kong dealership. The ad features a new 5-Series.

 

BMW decided to bring both Jaguar and Mercedes into the ads war

BMW decided to bring both Jaguar and Mercedes into the ads war

 

Mercedes's response to BMW

Mercedes’s response to BMW

 

Mercedes and Audi has one of their own battle too :

audi-ad05

Left -Mercedes : Attention, attention seekers                                              Right – Audit : Attention Seeking, Attention Grabbing

 

Jaguar Vs Mercedes

jag-ad01-300x137

Jaguar in TV ad : Magic Body Control? We prefer cat-like reflexes

 

Mercedes TV ad : Because cat-like reflexes aren't fast enough. The PRE-SAFE brake

Mercedes TV ad : Because cat-like reflexes aren’t fast enough. The PRE-SAFE brake

 

L - BMW to Audi: Congratulations to Audi for winning South African Car of the Year 2006. From the Winner of World Car of the Year 2006 R - Audi to BMW : Congratulations to BMW for Winning World car of the Year 2006. From the Winner of Six Consecutive Le Mans 24 Hour Races 2000-2006.

Left – BMW to Audi: Congratulations to Audi for winning South African Car of the Year 2006. From the Winner of World Car of the Year 2006
Right – Audi to BMW : Congratulations to BMW for Winning World car of the Year 2006. From the Winner of Six Consecutive Le Mans 24 Hour Races 2000-2006.

Subaru decided to join in the fun too!

Subaru : Well done to Audi and BMW for winning the beauty contest. From the winner of 2006 International Engine of the Year

Subaru : Well done to Audi and BMW for winning the beauty contest. From the winner of 2006 International Engine of the Year

Tags: ads, advertisement, advertising, audi, benz, car, cars, mercedes, toyoto Share

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