Melvin Ong is the founder of and Malaysia’s specialty online electronics and appliance retail sales company. In December 2009, Mr. Ong started a business in Chicago, primarily engaged in the distribution of patented Karuna electronic products and apparel that was manufactured in house. In December 2011, Mr. Ong launched his first online retail website and stores, Buddy Gadgets that distributes innovative products such as Quirky, Philips Home and Personal Care, Dlight and Katadyn . He founded the company that eventually became in 2016 that specializes in online digital marketing as well as product distribution and has guided the company’s development and growth since.