Mercedes, BMW and Audi are three leading luxury German car manufacturers in the world. They are known for their rivalry in technology and ads, however, their rivalry has escalated to a new level. Other than them other very high-end luxury and sports car companies also took a jibe on each other through their advertising creativity.
It all started with a billboard in Los Angeles, California.
Left- Audi : Your Move BMW Right- BMW : Checkmate
Audi : Time to check your luxury badge, it may have expired
BMW took this ad war altogether to the international levels when it created a massive billboard that was erected alongside the Audi of Hong Kong dealership. The ad features a new 5-Series.
BMW decided to bring both Jaguar and Mercedes into the ads war
Mercedes’s response to BMW
Mercedes and Audi has one of their own battle too :
Left -Mercedes : Attention, attention seekers Right – Audit : Attention Seeking, Attention Grabbing
Jaguar Vs Mercedes
Jaguar in TV ad : Magic Body Control? We prefer cat-like reflexes
Mercedes TV ad : Because cat-like reflexes aren’t fast enough. The PRE-SAFE brake
Left – BMW to Audi: Congratulations to Audi for winning South African Car of the Year 2006. From the Winner of World Car of the Year 2006
Right – Audi to BMW : Congratulations to BMW for Winning World car of the Year 2006. From the Winner of Six Consecutive Le Mans 24 Hour Races 2000-2006.
Subaru decided to join in the fun too!
Subaru : Well done to Audi and BMW for winning the beauty contest. From the winner of 2006 International Engine of the Year
